Scottsdale 4th of July Returns for 12th Year of Red, White & COOL
Celebration Happens INSIDE Air-Conditioned WestWorld of Scottsdale
LARGEST Fireworks Show in Scottsdale, Kids Corner with REAL SNOW,
Lerner & Rowe Bull-Riding Rodeo, Backyard BBQ by M Culinary,
Cold Beers & Cheeseburgers Summer Slider Eating Championship,
Right Toyota Parade of Heroes on the Scottsdale Western Museum Mainstage
Kicking Off “Celebrate 2026” the 75th Year of City of Scottsdale & More!
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Scottsdale 4th of July Celebration at WestWorld returns for the 12th year, Fri., July 4, 5pm-9:30pm and this year, officially kicks off the yearlong ‘Celebrate 2026,’ recognizing Scottsdale’s 75th anniversary of its official incorporation as a city, and concludes at Scottsdale 4th of July Celebration in 2026.
FUN FOR THE WHOLE FAMILY. ‘Kids Corner’ this year is a ‘kids only zone’ with a snowy playland made out of real snow – yes, real snow! Also featured is the 2nd Annual Scottsdale 4th Water Balloon Championship (sign up now at Scottsdale4th.com), face painters, musical chairs, old fashioned cake walk and so much more. The ‘Kids Corner’ and all the activations are included in the general admission ticket. Plus, Medieval Times returns for guests to witness sword fights, meet the Queen and Junior Knight Training.
M CULINARY BACKYARD BBQ. From the culinary experts at M Culinary Concepts comes the traditional and ever-popular Backyard BBQ by Chef Michael DeMaria of M Culinary Concepts. This VIP ticketed experience offers guests exclusive dining options during the Scottsdale 4th of July event including burgers, vegan burgers, hot dogs and more. The grand finale is an over-the-top American flag made from over 1000 cupcakes.
COLD BEERS & CHEESEBURGERS SUMMER SLIDER EATING CHAMPIONSHIP. The third year of this showstopper -- the Cold Beers & Cheeseburgers Summer Slider Eating Championship -- returns to the Scottsdale 4th of July Western Museum Mainstage. Nineteen contestants will compete for the grand prize as they race against the clock and each other to finish 30 cheeseburger sliders in 10 minutes. This year, Cold Beers & Cheeseburgers will fly out the winner from their newest location in Euless, Texas, to compete against 18 Arizona competitors. The champion will receive a $500 American Express gift card, a generous Gold Canyon Meat Box and bragging rights. Second place winner will receive a $100 Cold Beers & Cheeseburgers gift card and a Gold Canyon Meat Box. Third place takes home a Cold Beers & Cheeseburgers swag-bag featuring signature burger seasoning, hat, shirt and a $50 Cold Beers & Cheeseburgers gift card.
LERNER & ROWE BULL-RIDING RODEO. The fan-favorite returns in the rodeo arena at WestWorld of Scottsdale. The rodeo kicks off with a Presentation of Colors, and includes an authentic junior riders competition and, of course, the ever-popular mutton-busting for kids with pre-registration now open at Scottsdale4th.com (mutton-busting sessions limited!)
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TICKETS.
· Indoor Backyard BBQ Adult. $50 ages 11 and up. Includes access to air-conditioned North and South Hall and Rodeo Arena, all you can eat at the M Culinary Backyard BBQ, family friendly entertainment throughout, and premium fireworks viewing area. Doors open at 5pm.
· Indoor Backyard BBQ Child. $30 ages 6-10. Includes same access as Indoor Backyard BBQ adult ticket.
· Indoor Access. $25 all ages. Includes access to air-conditioned North and South Hall and Rodeo Arena, food available for purchase, family friendly entertainment and premium fireworks viewing area. Doors open at 5pm.
· Parking. Pre-purchase parking now for $20 per vehicle at Scottsdale4th.com. Parking is available for purchase upon arrival.
· Fireworks Only. $20 per vehicle. Parking access to view fireworks show only. Indoor access not available with this ticket. Fireworks show begins at 9pm.
CELEBRATE 2026. Scottsdale will mark a major milestone in 2026 – the 75th anniversary of its incorporation, which occurred June 25, 1951. This historic occasion aligns with another significant celebration occurring in 2026 – the United States’ 250th anniversary. To honor these anniversaries, Scottsdale is planning commemorative activities throughout 2026. These celebrations will be officially announced at Scottsdale’s upcoming 4th of July Celebration at WestWorld. Join the Valley’s biggest 2025 fireworks show at WestWorld and stop by the Scottsdale 75th booth to learn how the city plans to honor Scottsdale’s rich heritage and bright future in conjunction with our nation’s 250th celebration.
To honor this yearlong anniversary celebration, Scottsdale 4th presents the ‘History of Scottsdale Walking Tour.’ Travel back in time with Scottsdale fun facts and historical images starting in 1885.
6th YEAR OF RIGHT TOYOTA PARADE OF HEROES. The tradition continues, the 6th edition of the Scottsdale 4th of July Parade of Heroes happens on the mainstage recognizing outstanding community leaders who strive to make Arizona a better place. Heroes are honored in eight categories: Safety, Fire Safety, Veterans, Health, Medical Innovation, Entrepreneur, Neighborhood and Community. Nominate heroes here: Scottsdale4th.com/ParadeofHeroes
LARGEST FIREWORKS SHOW IN SCOTTSDALE HISTORY. Scottsdale 4th of July never disappoints, each year presenting the largest firework show in Scottsdale history. While many fireworks shows are not even happening due to enacted tariffs, the epic Scottsdale 4th of July fireworks show lives on thanks to advanced planning!
SPONSORS. Scottsdale 4th of July Celebration is proudly produced by R Entertainment and M Culinary Concepts. Special thanks to the City of Scottsdale and Old Town Scottsdale for serving as host city of the 12th annual Scottsdale 4th of July Celebration at WestWorld of Scottsdale. Also thanks to Lerner & Rowe, official sponsor of the 406 Rodeo; thanks to Western Spirit: Scottsdale’s Museum of the West for sponsoring the mainstage and Right Toyota for support of the sixth year of the Parade of Heroes.
MORE. For the latest, visit Scottsdale4th.com and follow on social at Instagram and Facebook @Scottsdale4thofJuly; and X @ScottsdaleInDay.
About Old Town Scottsdale. Scottsdale is a vibrant destination for visitors and locals 365 days a year. The city is alive with diverse experiences and Old Town is its epicenter. Explore one-of-a-kind boutiques; discover gallery artists during a Thursday evening ArtWalk; visit James Beard acclaimed gourmet hotspots; plan spa relaxation at the world's leading resorts and take in nightlife at spectacular clubs and music venues. Discover what visitors around the world already know: Old Town is where Scottsdale begins and ends. Visit OldTownScottsdaleAZ.com
About R Entertainment. R Entertainment is an experiential marketing, content and business development company, producing 200 dates a year. The company celebrates 13 years managing and programming Pepsi Amphitheater; produces music and culinary events such as the 10-city Martha Stewart Wine & Food Experience; Celebrity Wine & Spirits; Great Life Festivals; PGA Waste Management Phoenix Open; Scottsdale 4th of July Celebration at WestWorld; Holiday Snowfest; Arizona Diamondbacks Evening on the Diamond; DiscOasis Los Angeles, among others. Corporate events include Fund Launch, Food Network star Alex Guarnaschelli private events; Kentucky Derby Fillies & Lilies Party; Final Four Sponsors Ball; Super Bowl events, and more. R Entertainment also books concert talent for numerous Native American casinos and provides a range of services for venues and major events. Visit R-Entertainment.com
About M Culinary Concepts. Led by Scottsdale Chef Michael DeMaria, M Culinary Concepts provides customized event experiences that surpass expectations for corporate, private and nonprofit clients in Arizona and across the United States. The largest and most sought-after off-premises caterer in the Southwest, M Culinary offers globally influenced cuisine, beverage services and concessions management for events of all sizes and scopes, from intimate private celebrations to multi-day public and sporting events. Major events include the WM Phoenix Open and the Innings Festival in Arizona; the US Open golf tournament in California; Tracktown USA: The U.S. Olympic Track & Field
Lerner & Rowe. Established in 2005, the law office of Lerner and Rowe was founded upon the principles of quality representation and a dedication to client service and satisfaction. In addition, our legal team’s wealth of knowledge and experience in all aspects of personal injury has allowed us to help our clients obtain maximum compensation for their injuries and to become Arizona’s premier personal injury firm. Lerner & Rowe has expanded personal injury legal services to New Mexico, Tennessee, Nevada, Illinois, Indiana, Washington, Oregon, California, Alabama, and Michigan. Lerner and Rowe has assisted more than 150,000 injury victims get their lives on track following accidental injuries with settlements of over $2 billion, including $1 billion recovered in the last four years alone. Lerner & Rowe is nationally recognized for its services and is now one of the largest, most successful personal injury law firms in the country. Ultimately, our success is rooted in the fact that we take pride in fighting for each and every client. Be your case large or small, we vow to help you or a loved one in your time of need. Visit LernerandRowe.com
About Western Spirit: Scottsdale's Museum of the West. Western Spirit: Scottsdale's Museum of the West is a Smithsonian Affiliate that was built in 2015 in Scottsdale, Arizona and has since become a cultural institution that celebrates the art, history and culture of the American West. Featuring art and artifacts from as far back as the 1500's, the Museum also features rotating exhibitions, interactive experiences, educational programming and special events. For more information, visit www.westernspirit.org.
About Right Toyota. Right Toyota in Scottsdale was built with one mission - guarantee customer satisfaction before, during, and after the sale of any of our wide inventory of Toyota cars, trucks, and SUVS. Right Toyota is one of the premier Toyota dealers in the state of Arizona, because our commitment to customer service is second to none. We offer one of the most comprehensive Toyota parts and service departments in the region. Our service center is staffed by fully trained and factory-certified technicians who can help keep your new or used vehicle running like day one. We also serve drivers in the surrounding suburbs of Phoenix, Tempe and Chandler, Mesa, Gilbert, and Peoria. Please be sure to visit us at 7701 E Frank Lloyd Wright Blvd. RightToyota.com
About WestWorld of Scottsdale. WestWorld of Scottsdale is a beacon for high-profile events in the southwest region. As a city entity, it’s our mission to ensure her streets are bustling with all kinds of folks to and from our expansive, one-of-a-kind venue. WestWorld is a premier, nationally recognized, user-friendly special events facility serving the community and visitors. Tony Nelssen Equestrian Center is a climate-controlled event space that encompasses 300,000 square feet in the Equidome, North and South Halls. No matter the event that calls you here, where you’re from, your passions or your identity—this is where the West is one. See what events await you in “the West’s Most Western Town.” WestWorldAZ.com
